It’s January. Some of us are still in a post-Christmas slumber; if not actually hibernating, then very close to it.
Then along comes BBC Radio 4’s The Media Show, hosted by Andrea Catherwood, carrying a long stick with which to poke the good and the great from their torpor.
If you haven’t heard the programme yet, do so. No rush, it’s there for a whole year.
Unlike Darryl Sparey (see below) I think there’s a lot you could cover in a half-hour broadcast and still make it an interesting discussion. You could mention qualifications, professional bodies, codes of conduct, strategic comms – as well as the topics they actually covered (note: Jerry Hall being arrested for drugs-related offences is not crisis comms, and disrupting court proceedings isn’t clever). Of course, you would then have needed to have at least one person in the discussion group who could talk about qualifications, etc.
And yes, there are joint PR and journalism degree courses these days. Doesn’t mean you’re good at either or have a thorough understanding of either1 or that such degrees should exist. I’ve made this point previously.
But if you’re going to poke the bear you have to expect some reaction. Here’s a few of the ones I spotted.
Listening to the Art of PR Media Show podcast on @BBCRadio4. Really disappointed to hear a bunch of publicists completely miseducating people about PR. Perhaps they should have invited @CIPR_UK or @PRCA_UK to provide a fuller explanation. Talk about lazy PRs? Lazy journalism!
— Sarah Hall (@Hallmeister) January 5, 2019
Public relations is so much more than media relations. Last week's @BBCRadio4 #R4MediaShow on PR failed to reflect the diverse nature of modern practice. Read our statement from @EmmaJ70 https://t.co/couOFnNsfM pic.twitter.com/o9xPH71uMa
— CIPR (@CIPR_UK) January 7, 2019
— PRCA (@PRCA_UK) January 7, 2019
— PR Place (@PR_Place) January 7, 2019
— Amanda Coleman (@amandacomms) January 7, 2019
Blimey Charlie, the @BBCRadio4 #R4MediaShow has caused a right old stir in #PR land! Here's why I think it's unlikely @acatherwoodnews and @HooperRJ could have covered the whole industry in just 27 minutes… https://t.co/7IYxAxvmej
— Darryl Sparey (@DarrylSparey) January 8, 2019
- I did a joint honours degree in mathematics and public media, which proves the point somewhat. [↩]