Customer engagement can be an exercise in futility – for both sides.
Let’s not get carried away… but it is still something of a coup.
The end of local newspapers, or the start of something better?
And will anyone mourn their passing?
Does Tim Martin have a point in closing down Wetherspoon’s social media channels?
And why are we so willing to turn a blind eye to what happens with it?
Virgin Media’s Quickstart process is missing a few steps…
It doesn’t always mean what you think it does.
Those Twitter designations aren’t as useful as you’d think.
Talk, listen, understand. Not always in that order.
Who do you turn to when a crisis hits?
How scenario-planning has me trapped in my own mind.
Sometimes it can be difficult to find the right words to say what we mean. And sometimes, not difficult at all.
Memories of two glorious years as a sports ‘reporter’.
When media strategies become a bit too successful.
I guess it depends on whether I want you to read it or not.
Wondering what to make of it? Or what to make of the responses to it?
Also what, when and how – because one day, it might be important.
PR, marketing, communications: are we getting too hung up on terminology?
Thoughts on the right, wrong and most-timely ways to let an applicant down.