When is a ‘PR crisis’ not a crisis? When ‘PR’ hasn’t been involved.
If you don’t have all the information to hand, you can’t always make the right decision.
Who do you turn to when a crisis hits?
Why you should always have an answer ready – even if it’s for something you can solve.
Even when it’s not a slow news day, there will always be someone prepared to drop themselves in it through lack of foresight.