“It’s not very pleasant in my corner of the world at three o’clock in the morning. But for people who like cold, wet, ugly bits it is something rather special.”

Me at a Midday Briefing in the Berlaymont, Brussels, 2005.

Me at a Midday Briefing in the Berlaymont, Brussels, 2005.

I don’t go for those profiles that read “goal-oriented, self-motivating PR professional” and similar. Why would you not be those things?

This site started out as something else called “53° North” in 2006. I invested some time in it, used it to practice my WordPress skills. But then I started looking at an LLP as a sideline with a friend and I let the blog slide a bit so that I could reuse the domain name. Anyway, everyone was on Facebook and Instagram in the late 2000s, who needed their own website? Pfft!

Me, the site and Eeyore

But I missed it a bit, so I re-invented it, took away some of the stuff I’d been using for practice, beefed it up, brought it firmly into the responsive 21st century web age, and thus Eeyore’s Gloomy Place was born. I don’t write constantly and it can read like a diary sometimes, but there you go. I go through fits and starts: there were lots of posts when I stood for election as CIPR President-Elect in 2016, there’s a bit of a lull between 2009 and 2011. It depends on having something to write about and the time to marshal my thoughts and write it.

As to the name: well, I admit I’ve never had my tail stolen, been bounced into a river or had my house stolen and moved across the 100 Aker Wood, but in most other respects I thoroughly empathise with the silly old donkey…


And now it’s called Acquis. This is from the French term ‘acquis communautaire’, the ‘community understanding’ which provides the basis for European Union law. No acquis, no membership. But this is just going full circle for me; my first domain name, at the turn of the century, was acquis.lu…